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FREELANCE DESIGN & WRITING CONSULTANT
Expertise in media, book publishing, and financial news publishing | Focus on strategic planning, creative thinking, problem solving, and integrated communications systems | In-depth knowledge of print production and print buying | Consults on sustainable design practices and search engine optimization | Strong project management and leadership skills
Specialization in promotional and advertising collateral, marketing and sales tools, corporate and brand identity, exhibition graphics, and websites
Clients include >> Pearson Education, Scholastic Publishers, Pensions & Investments,
BtoB Magazine, Invest MarCom & Events, Grisha: The Short, PhoneFusion, DIFRwear, The Citizen Pell Theater Group, The Manor Club of Pelham NY, Dreamgates Children's Movement, Discover Your Beauty Salon, Franklin Car Wash, Westmoreland Cabinetry
PROFESSIONAL EXPERIENCE
>> Crain Communications/InvestmentNews, New York, NY
Promotions Manager, 2008-2009 | Established and monitored master schedule for all ad/promo initiatives, including house ads, webcasts, sales collateral, special events, conferences, trade agreements, and circulation, online, and issue promotions | Managed and created integrated promotional campaigns and marketing materials to support ad sales efforts and increase print and online circulation for national weekly financial newspaper | Maintained marketing and advertising sections of website to drive traffic to featured events and online resources | Established relationships with print and product vendors to ascertain most innovative and cost-effective production methods | Developed dynamic and cohesive ad/promo content within the InvestmentNews brand for marketing, sales, and conference materials | Coordinated, wrote, and designed effective email blasts for various audiences to increase event registration, award submissions, ad sales, and new product awareness | Devised tracking system to analyze return on investment for key promotional campaigns
>> Pearson Education/Longman Publishers, New York, NY
Senior Designer/Copywriter, 2005-2008 | Conceptualized, planned and executed the design and copy for print, web, and multimedia promotions to drive advertising and marcom efforts across Longman and pan-Pearson | Maintained advertising schedules and budgets for the History, Philosophy/Religion, and Imports discipline lists to meet sales and marketing goals | Worked with marketing, editorial, authors, production, and manufacturing teams to take projects from concept launch through final distribution | Sourced print and mailhouse vendors to determine the most appropriate, effective, and impactful printing and mailing procedures
Junior Designer/Copywriter, 2002-2004 | Established direction, drafted, edited, and finalized design and copy for a variety of promotional materials including brochures, posters, catalogs, flyers, space ads, product logos, and websites | Crafted, pitched, and launched
creative campaigns to meet marketing and sales objectives | Maintained house ad and back
cover copy schedules Marketing Assistant, 2000-2002 | Teamed with manager to develop strategic marketing
and advertising programs to increase annual sales for Literature and Developmental English textbooks | Designed, wrote, and proofread copy for catalogs, posters, brochures, product kits, and websites | Recipient of 2001 Summit Award in recognition of outstanding performance
EDUCATION
>> Parsons School of Design, New York, NY | Certification in Graphic and Digital Design,
May 2005
>> University of Notre Dame, Notre Dame, IN | B.A. in English and Economics, May 2000, Summa Cum Laude, Phi Beta Kappa | Sigma Tau Delta, English Honors Society | Omicron Delta Epsilon, Economics Honors Society
COMPUTER SKILLS
Proficient Macintosh and PC user: Photoshop, Illustrator, InDesign, Quark XPress, Dreamweaver, Acrobat, Microsoft Office, XHTML, CSS, CheetahMail, FileMaker, ACT, Survey Monkey
Knowledge of: Flash, Javascript, JQuery, PHP
Full portfolio and references available upon request
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