Alison is a skilled researcher, writer, and journalist, with an expertise in environmental health, electromagnetism, wireless technology, chemical safety, regulatory policy, technology addiction, environmental medicine, building biology, Paleo philosophy, and natural living. She approaches all writing assignments with an analytical and curious perspective, coupled with an anthropological framework, and a voice that is both approachable and authoritative.
Alison's work has appeared in Paleo Magazine, Best Self Magazine, Craftsmanship Magazine, Notre Dame Magazine, NaturalHealth365.com, JolieTalks.com, and other print and digital publications both regional and national.
There are copious "rules" for copywriting, but at core, the best marketing and promotional copy defines your brand, speaks to your targeted audience, and inspires action. We are now in an age of information overload. You need to catch your audience's attention in a nanosecond. Even one strategically chosen headline can make a difference.Alison has worked for almost two decades as a print and digital copywriter for clients ranging from financial publications to non-profit organizations.
Expertise includes: Integrated marketing campaigns, email marketing, online and print promotions, direct mail marketing, and websites.
Services include ghostwriting for editorials, op-eds, blogs, websites, books, and book proposals.
Everything is design. And design is everything. The website you're viewing now. The logo on your coffee cup. The investment pamphlet from your local bank. Alison works with clients of varied industries to create all facets of print and digital design.
Expertise includes: Integrated advertising campaigns, event signage and collateral, email promotions, print promotions, logo and identity systems, and publication design.
Select client list includes: Emerald Expositions / Crain Communications / Critical Mention / Environmental Health Trust / MCL Interactive / Christ Church of Pelham NY
web design & development
Whether you're launching a new website or need a refresh update to your current site, we are able to take on your website project. Alison works in partnership with technology innovator Maria Lima of MCL Interactive to both design and develop beautiful and highly functional websites for clients. Together, we can deliver any scale of website, responsive to mobile and compatible cross-browser platforms.
Part consultant and part artist (and sometimes wizard), a creative director guides projects with vision and strategic focus. Alison specializes in creative direction, combining her writing, design and business skills, to lead an entire team or a project from initial concept through final launch. She has helped NYC-based media companies kick off live events, conferences and award ceremonies; she has worked with non-profits organizations to create and manage fundraising campaigns; and she has helped biotech and B2B marketing firms develop a new and dynamic presence at trade shows.
Industry expertise includes: B2B Media / Non-Profit Organizations / Financial & Investments / Environmental Health & Medicine / Small Business / Educational Publishing