Writer. Graphic Designer. Creative Director.


about Alison


"It's the wanting to know that makes us matter." ~ Tom Stoppard

There is no better basis of creativity than a persistent desire for knowledge and search for meaning in all facets of existence.

With almost 20 years’ experience as a graphic designer, writer, and creative director, Alison works with an array of clients to devise written and visual solutions to all creative challenges.   

Alison began her career in the marketing and advertising departments of Pearson Education in New York City. She subsequently worked as Promotions Manager for InvestmentNews at Crain Communications. And in 2009, she established a freelance creative business, helping clients realize their written and visual communication goals, by carefully blending art and science with expressive intention. She is also co-founder and Chief Creative Officer of JoyWell Collective Co., a marketing/creative/events agency with a focus on the health and wellness space.

Alison graduated Phi Beta Kappa, Summa Cum Laude with a BA in English and Economics from the University of Notre Dame. She also holds a Certification in Graphic & Digital Design from Parsons School of Design. She is a member of AAAS (American Association for the Advancement of Science).






Alison is a skilled researcher, writer, and journalist, with an expertise in environmental health, electromagnetism, wireless technology, chemical safety, regulatory policy, technology addiction, environmental medicine, building biology, Paleo philosophy, and natural living. She approaches all writing assignments with an analytical and curious perspective, coupled with an anthropological framework, and a voice that is both approachable and authoritative.  

Alison's work has appeared in Paleo Magazine, Best Self Magazine, Craftsmanship Magazine, Notre Dame Magazine, NaturalHealth365.com, JolieTalks.com, and other print and digital publications both regional and national. 


There are copious "rules" for copywriting, but at core, the best marketing and promotional copy defines your brand, speaks to your targeted audience, and inspires action. We are now in an age of information overload. You need to catch your audience's attention in a nanosecond. Even one strategically chosen headline can make a difference.Alison has worked for almost two decades as a print and digital copywriter for clients ranging from financial publications to non-profit organizations.

Expertise includes: Integrated marketing campaigns, email marketing, online and print promotions, direct mail marketing, and websites. 



Services include ghostwriting for editorials, op-eds, blogs, websites, books, and book proposals.  


graphic design

Everything is design. And design is everything. The website you're viewing now. The logo on your coffee cup. The investment pamphlet from your local bank. Alison works with clients of varied industries to create all facets of print and digital design. 

Expertise includes: Integrated advertising campaigns, event signage and collateral, email promotions, print promotions, logo and identity systems, and publication design.

Select client list includes: Emerald Expositions / Crain Communications / Critical Mention / Environmental Health Trust / MCL Interactive / Christ Church of Pelham NY

web design & development

Whether you're launching a new website or need a refresh update to your current site, we are able to take on your website project. Alison works in partnership with technology innovator Maria Lima of MCL Interactive to both design and develop beautiful and highly functional websites for clients. Together, we can deliver any scale of website, responsive to mobile and compatible cross-browser platforms. 

creative direction

Part consultant and part artist (and sometimes wizard), a creative director guides projects with vision and strategic focus. Alison specializes in creative direction, combining her writing, design and business skills, to lead an entire team or a project from initial concept through final launch. She has helped NYC-based media companies kick off live events, conferences and award ceremonies; she has worked with non-profits organizations to create and manage fundraising campaigns; and she has helped biotech and B2B marketing firms develop a new and dynamic presence at trade shows. 

Industry expertise includes: B2B Media / Non-Profit Organizations / Financial & Investments / Environmental Health & Medicine / Small Business / Educational Publishing







Other writing and media appearances


Alison also blogs at uncommonalchemy.me






Client: Advertising Age

Client: Environmental Health Trust

Client: BtoB Magazine

Client: Critical Mention

Client: Crain's New York Business

Client: Piramal Imaging

Client:  InvestmentNews

Client: DemandBase

Client: Crain's Chicago Business

CLIENT: 2Thriving

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Client: Healthy Dwellings

Client: Institutional Investor

Personal Project: Make Love. Not Wi-Fi.

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Client: Lisa Cooper Ellison

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Client: Caroline Radice Acupuncture

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For writing or design inquiries, please send an email to alison@alisonmain.me or use the contact form below.