Graphic Designer. Writer. Art Director.
Graphic Designer. Writer. Art Director.
In 2020, the U.S. Office of the Surgeon General launched a nationwide Call to Action to Control Hypertension. With only 6 months from concept meeting to live launch, my role as senior design lead on the Creative team at Palladian Partners involved everything from initial research to mood board concepts, branding, and client presentations, through design and development of social media ads (static and animated), social media cover pages, website headers and shareable graphics, iconography, fact sheets, PowerPoint, research report, banner ads, and extensive photo research for 11 distinct audience sectors. Daily meetings with Art Director and junior designers and freelancers enabled this campaign to launch on time and to the enthusiastic approval of the Surgeon General and the CDC team.